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Author: A Systems Thinking Decision Making Process
Currently the chairman of Market Insight Corporation, which created MyProductAdvisor.com—a consumer-facing website designed to provide shoppers with unbiased customized automotive product
recommendations.
I retired in 2003 as the general manager of corporate strategy and knowledge development at the General Motors Corporation where I was involved in the development of OnStar. I currently serve on the community board of Palo Alto Med Foundation Santa Cruz at Sutter Health.
I was a member of the 2010 California Citizens Redistricting
Commission and twice served as director of the US Bureau of the Census.
I have been appointed to government positions by five presidents: Richard Nixon, Gerald Ford, and James Earl Carter to be Census Bureau Director, and Ronald Reagan and George Herbert Walker Bush to be the US Representative to the Population Commission of the United Nations. Between his government service
and GM assignments, I served as the manager of market research for the Xerox Corporation and director of market intelligence for Eastman Kodak. I was the co-founder of Decision Making Information where I provided electoral information to political campaigns from city hall to the presidency. I have also
served on the board of directors for the Marketing Science Institute and the National Opinion Research Center at the University of Chicago. I have received the following:
An Honorary Doctor of Laws degree from the Trustees of the California State University
The Distinguished Alumni Award from the California State University at Northridge
Induction into the Market Research Council Hall of Fame