James 'Jim' Ziegler

President - Speaker- Trainer

James A. Ziegler, CSP, HSG: Ziegler SuperSystems, Inc. Jim lives in Chateau Elan Country Club, Braselton, Georgia. For 48 years, Jim Ziegler’s been a recognized industry, writer, magazine columnist, professional speaker, and super performer…following a record setting Sales Career, F&I Manager/Director and General Sales Manager with some of the top automobile dealerships in the country his credentials include…

A record-setting manager with several of the top performing dealerships in the country
Associate Professor teaching Automotive General Management at Northwood University
Associate Professor teaching Automotive F&I at Northwood university
Worked with more than 15,000 dealerships nationwide.
Jim is an Eagle Scout
Red Cross Certified Water Safety Instructor five years
125,000 Dealers, Managers and Executives attended his seminars since 1986.
Teaches Seminars on F&I, Sales Management, Sales, and Internet Marketing
He’s worked in more than 1000 showrooms in 200 cities in 49 states. (not Alaska yet)
The featured opening keynote speaker 98 State Automobile Dealer Association Conventions
Rated in top 10 workshop speakers at 17 National NADA Conventions
Featured speaker at 3 J.D. Power Roundtables
Opening keynote speaker 4 AICPA Conventions
More than 150,000 friends and followers on Social Media (mostly automotive)
Speaker at four Digital Dealer Conventions, including Opening Keynote Speaker at DD2
Opening Speaker on the Big Stage Digital Dealer DD22 Tampa
Featured Opening Speaker Digital Dealer 24 Orlando
Widely Read National Columnist, Automotive Retail (AlphaDawgBlog.com)
Respected industry futurist and forecaster
14 Years as the original featured Columnist in Dealer Magazine
Featured Columnist, five years, for Wards Dealer Business Magazine
Lead Columnist for F&I/Showroom magazine
Featured Columnist for Auto Dealer Today magazine
Writes for ADM Community and Dealer Elite online communities
Prolific Automotive Blogger with hundreds of thousands of followers
Jim’s “Internet Battle Plan” events have been attended by thousands of dealers, managers, and automotive executives.
2006 Toastmasters International Leadership National Award for helping others
Jim is regularly called on by top industry executives for his input on dealer matters
2012 Jim was awarded the “Passion Award” for lifetime achievement in the industry
2012 Jim was awarded the ‘AutoCon’ lifetime achievement award
Jim has been awarded the prestigious Dealer’s Choice Gold and Diamond Awards as Automotive Sales and Management Trainer of the Year Voted on by Dealers.
He is the only person to have won this highest-level award five times, 2014, 2015, 2016, 2017, and repeating in 2018
Recipient of the 2019 Edward Bobit Lifetime Achievement Award
May 9th, 2022 Featured Speaker at Digital Dealer Conference, Tampa

Feb. 12, 2023

Jim Ziegler | Founder Ziegler Supersystems | Automotive Training Lege…

2:57 THE POLICE CHASE 9:13 THE FERRARI EFFECT / state of the car business 12:41 Ziegler Super Systems 16:50 sales skills are not necessary right now 23:51 "Every time we train a generation of factory people, they retire, we have …

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