Factory Person/ Distributor Episodes

In May of '24, introduced by a friend- The legendary Bob Lutz met with Jeff Sterns and gave some invaluable leadership advice...

1:20 I stayed with Mr. Ferrari when I first joined Ferrari and he would come and have dinner with us 13:13 I've just got a shitty car 15:11 Nobody ever wrote about my first win 24:20 They were just looking for people that look natural 26:58 the Ronald...

industry was facing intense fuel economy standard pressure GM spent $1m on market research I cut the forecast in half ... turned out to be worse than that no one would speak before Roger spoke pre-Acura, Lexus, Infiniti Vice Chairman of GM...

1:45 it's the White House got on the phone 2:05 The space shuttle had just blown up and Reagan called 2:42 that was like being a part of history

2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick" 13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls....

3:34 Jeff's relationship with George started when he was General Manager of Rolls-Royce. George was the first employee of Rolls-Royce through BMW. 4:05 was called over to Germany. And when that happens, you're never quite sure if it's good or bad. It's usually bad. 5:33 George's neighbor (Cadillac sales manager) took George to the dealership to wash cars at age 10. 6:49 George travelled to every R-R dealer in the USA and reduced the number from 41 to 29. 8:24 BMW supplied V-12 engines for Crewe-built cars. 9:47 Volkswagen was trying to sue BMW because BMW is buying Rolls Royce at a much less expensive point than Volkswagen was right in in 1959 in Ardmore, Pennsylvania. And then you ended up not a car guy with your first real career. Xerox? 11:43 George veers off his automotive path and worked for Xerox. 13:01 George applies successfully to BMW. Leaves Chrysler. 15:46 In 1975 only 17% of USA heard of the brand or knew that BMW was a car. 17:24 …

Volkswagen and BMW were bidding for Rolls-Royce and Bentley. VW had just "won" bought Rolls-Royce and Bentley from Vickers for $780m....oops!... all but the Flying Lady and Rolls-Royce Grille trademarks! BMW came in behind and bought those trademarks... 2:26 The Phantom mock up car in a secret room in an industrial warehouse with a sheer cover being raised to opera music... a client cried one time! Client got to sit and speak to the car's designer, Marek Djordjevic. 5:17 sometimes to meet a client's time schedule on an ordered car, Rolls-Royce would fly the car from England to USA. 5:48 Rolls use Amex Black Card staff to assist Rolls-Royce owners who pushed the car's "assist" button. This could help with hard to get tickets or restaurant reservations! 6:49 one of Jeff's Rolls clients planned to don a waiter's outfit to get into a white-tie event that was out of space! 9:00 George shares a little known complex legal story between Rolls and Bentley. 9:41 Volkswag…

Watch the full episodes to hear the Iron Mike Tyson pre production car story, the entanglement between BMW and VW over the Bentley and Rolls-Royce brands and the ingenious way that George Walish secretly marketed the new Phantom to get new orders and...

Massive rolling estate. car graveyard, barefoot Iron Mike, heavy romance in the back seat of a pre-production car. Mike's pressure to sell this pre-production "not-for-sale" car. The first delivery in the Bethesda market....and what happened to it...

Seminara, Bertone, Pininfarina, Duntov

(IT'S NOT WHAT YOU THINK!!).

How Malcolm went from jukebox to scooters to toy car to Subaru distributorship

From building supply to video jukeboxes to Lambretta Scooters to Subaru to the BRICKLIN SV-1 car to Fiat to Yugo... (and the NEW Bricklin 3EV coming...)

What was discussed at that dinner?

Malcolm agrees that he himself may have not adapted in the factory's shoes!

a guy worth listening to!!?

A dream car life??

Don on riding in a Le Mans racecar with Derek Bell. Don reminisces who he has met, been around, ate with: Phil Hill, Carroll Shelby, Rubens Barrichello, Michael Schumacher, Ayrton Senna Gerhard Berger, Johnny Herbert Mario Andretti, Nigel Mansell.

Don's first car was a Lotus Esprit. You'll never guess what his second car was!

Don started in the business at the age of 20 with a Mercedes Benz, BMW, Porsche, Audi dealership as a summer job

International Executive travelling world negotiating deals with unions, suppliers, governments, oligarchs He currently serves as an adjunct professor of economics at Lawrence Technological University.

Can Warren get himself in and out of trouble a few more times? Part 1 was just the warm up...