June 27, 2021



In this 2 min video you will quickly learn why WALKAWAY can be a life saver for someone! Vince Beretta had a dream and idea that took him to the brink of poverty and literal homelessness. WALKAWAY is a program that allows car buyers to return a financed car to their dealer and have any negative equity taken care of. Hyundai bought and marketed the program and marketed it as HYUNDAI ASSURANCE. Hyundai grew 9% in a 22% down market. unheard of before or since!!! After this short promo you will be dying to see the full length show! WALKAWAY has been a blazing success with $900 million (CDN$) in premiums written and protected over $125 billion in car loans and leases! Select audio episodes available at www.jeffsterns.com As car loans got longer and longer and longer, and banks loaned more and more money against a car, people found themselves you know, zero down 0%. And people were financing extras, whether that be a warranty, or all the additional that they would add to a car, and cars depreciated faster than people paid them down. So that created that created a negative equity gap. And that's how gap insurance became popular. And basically walk away is gap for humans doesn't have to, you know, it's doesn't have to happen to your car, it happens to you personally, whether you lose your job, you get transferred out of the country, you lose your driver's license, something has happened to you, the individual who's driving and paying for that car, and you've lost your job. And you can no longer afford to make payments, the best thing for you to be able to do is save your credit rating, return your car. And you know, there's there's in Canada, it's about $1,000 of net dollars to the family income. When you return your car. It's not only the car payment, but it's the insurance and all the other ancillary things that are attached to your car and your car payment. That is about $1,000 of net to a consumer and I would imagine the number is about the same in the US. So having an extra 750 to $1,000 in your cash monthly cash flow can do a lot for a family who are in need, right? Oh, well, Vince, I mean, selling cars my whole life. And I already know I'm not as good of a Salesman as you because I never had to sell Chevette Cavalier, you know, etc, etc. So I mean, like, you're a real salesperson, so you built value in one of those suckers. But I've had in my 27 years in retail and my nine years not in dealerships, but friends still knowing that I'm from the business, people coming to me with an issue in their life or like, I would just like to be able to give my car back and they think that you know, maybe I give the dealer 1000 or two, it'll get me back out of it. And it really takes 5000 or really takes $10,000 to get them out of the thing. I couldn't imagine it being I'm trying to make this into a commercial. I just couldn't imagine it not being a relief. If something came up unexpected to be able to give it back to unless you have anything else to add. You're the founder, you're the creator of this program. And it's it's actually hard to believe that it wasn't thought of already to be honest. This has been Jeff Sterns connected through cars.

Vincent Beretta Profile Photo

Vincent Beretta

Vincent Beretta is an international entrepreneur who pioneered vehicle return insurance in 1999 and trade marked it "Walkaway."

WALKAWAY gives people the ability to return their financed or leased vehicles midway through contracts and walk-away from negative equity; the difference between what is owing vs the actual cash value (depreciated value) of the car. In times of need, consumers relieve stress while protecting credit ratings and savings.

Walkaway is the backbone of five widely recognized national programs and combined with over a thousand independent auto dealers has protected nearly 3.5 million vehicle buyers totaling $125 Billion of consumer finance and lease commitments.

In 2009 Hyundai Motor America was the first manufacturer to license WALKAWAY naming it “Hyundai Assurance” and launched the program in the depths of the 2008-2011 financial crisis. "Buy any new Hyundai - lose your income - return your car." The campaign went on to win multiple advertising awards and "Assurance" is still recognized as the most effective automotive sales incentive in history.

Other key clients have included Kia Canada, Kia Australia, TD Bank and most recently American Risk Services with Ford Credit USA. Retail premium sales have topped $700M million world-wide.

Vince is a keen follower of consumerism and consumer debt and how it affects us individually and as a society, he lives in Toronto with his wife Miranda and two children.