Sept. 7, 2022


07:51 A helicopter for guys that will get flying a helicopter is got to be one of the most brain-sharpening exercises you can do. 08:37 auto rotation is this: fear is the number one enemy of success, lack of fear allows you to fly. Helicopters. 10:15...

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07:51 A helicopter for guys that will get flying a helicopter is got to be one of the most brain-sharpening exercises you can do. 08:37 auto rotation is this: fear is the number one enemy of success, lack of fear allows you to fly. Helicopters. 10:15 fear stops people every day. 14:37 here's the thing if you can't immerse yourself at your primary and be amazing at it, don't take on a second thing. 17:23 Dunamis Premium Sprits 18:21 Metropolis Corp, global 24:58 Jeff drinking with clients 28:56 growing up, my family had a lawn service and a landscaping company. And I worked every single day after school 32:07 power is an interesting thing. 34:09 What animal do you relate to? 35:29 Jeff's time in Africa 36:59 Regarding the cheetah 48:55 Discrimination in business 1:03:09 Everyone has the opportunity to be successful, rich, poor, black, white, Hispanic... 1:06:36 What is money to Jeff? 1:11:59 Great parent


Jeff Sterns  5:48  
07:51 A helicopter for guys that will get flying a helicopter is got to be one of the most brain sharpening exercises you can do. 


08:37 auto rotation is this. If you're flying an airplane and your engine stops, and you've got airspeed and altitude, you've got time to do a restart, you can call your wife, I love you. I'm going down. Have you got time you can, you've got a wing and you can just glide along until you run out of airspeed and altitude on a helicopter. It's you've got about a split second decision to make to lower your collective and allow your blades to keep spinning independent of the turbine or the engine. And that energy from that blade will allow you to do what's called an auto rotation. It's a it's a very it's a controlled landing to the ground. As long as you

like July eating it just provide some resistance off.

It's it's kind of like gliding without a wing. It's it's different. It's a different deal. Not everybody likes the feeling of an auto rotation because you don't have any options for where you're going is where you're going and he's got to control that all the way down to that spot. So

okay, sorry to interrupt. So you said the pilot is looking after all of these things while telling you about what's going on below or give being your tour guide.

Absolutely. Good. Yeah. Great to start with your brain. That's why I love keeps you fearless. Thank you To Brainshark. And as far as one of

your quotes, fear is the number one enemy of success, lack of fear allows you to fly. Helicopters.

fear stops people every day. It's really talking about that a little bit. Yeah, you know, if you think about it, wow, you know, when you look at someone to your left or your right, or you look at someone who has the exact same position, as you, whatever it may be, look at another finance manager, look at another sales manager. And if that person makes more money, or has skillsets, that you don't have what's stopping you from accomplishing or obtaining those skills, there's normally a fear of some sort that stopping you from even trying to become better, you know, fear of failure, fear of rejection, all these fears. It's the number one killer of men or distraction of for individuals, which causes them to fail. And distractions really can stop you, nothing can stop you other than yourself, unless you have a physical ailment that may not allow you to do something shorter that it's, it's in here. And it's the fear, without fear without option,

you know, I can really identify with that if I'm not going to worry about looking good and not looking bad. And, you know, being cool. And managing my appearance, I can tell you that as I got knocked a few times in my life, over a few things, it made me more risk averse, than in my teens through 30s, when nothing, really ever of any consequence ever happened to me. And and I would try anything. I would try anything. And I'm aware of that.

So so I'll give an example. Okay, and that's a great point you just made, when you're 20 years old, you'll try practically anything, right? I want to be successful I'm in. And then all of a sudden, 10 years later in your life, maybe you want to start a family, you bought your first house, you've got some, you know, expenses and real life, big boy bills that you got to pay. For now the decision you would make to start a business or take a leap of faith or invest in a stock diminishes. Because now you're thinking this risk may may cause loss for these other things have developed over time. And then you turn 40. And then okay, now get kids going to school, I gotta I gotta pay for school, I can't gamble the way juniors education, I've got to be able to provide an education. And then you turn 50 And you're like, oh my gosh, there's now there's college and there's retirement, oh, my goodness, I I can't take this risk. And so I've looked at it completely differently. I say, Okay, I know that, you know, my three daughters gotta go to college. I know, I gotta pay for three weddings. I know, you know, I gotta build some type of legacy and trust for them. All these things I know, I'm going to do. So what I did was I separate that income. And I make extra. That's it. Now this is taken care of, I've got that handle. Now how much more time and energy do I need to invest in order to carve out a whole separate set of investment dollars to go fund a denture and that's how the mind has to see it. Because if you only see the bill you got to pay or the debt or the mortgage, you know, or the college or whatever it may be and the student loans, you'll never take any risk. So I removed that distraction from my mind by reallocating time and energy towards a whole separate pool of folks. Nice and simple. Well, you

have a big job, you know, you have a big career your partner's you know, a blitz is called a big day job. I understand you're a partner and an owner. You're managing a lot of territory, you're managing a lot of businesses, you're managing a lot of people when you say you know to take care of that one thing three weddings, I mean that right there sounds daunting. I have three kids only one's a girl. So thank thank God from a wedding standpoint. Is it okay with your partners? And if they've had no awareness of it, is it okay from you know, I was listening to your podcast about how to say no professionally Is it okay about what you're able to commit and allocate?

As far as a as far as time or money doing another

time? Yeah. Okay, doing another thing take some time, I'm assuming.

So here's the thing if you can't immerse yourself at your primary and be amazing at it, don't take on a second thing. It's just gonna dilute you That's it. So the victory young that that you see at an automotive is the same victory young that you'll see in production or the distillery or the technology company. I do the same thing. I replicate myself, I know what I'm great at. And I know who to surround myself with. So I see individuals that have to go get a PhD before they feel comfortable, they have to do every job in a company before they feel comfortable for 10 years, you'll never get there, you don't have enough time, energy or money to do everything yourself. But if you get really good at what you know, to the point where you can monetize it and be an expert at it, that's when you can have a little bit more reach frequency and wherewithal that you can dedicate or allocate towards something else. So I'll give an example. Okay, please. My my distillery 90%. of what I do is an audit. That's my 90 percenter. And, but building businesses structure, recruiting talent, all those things that I'm really good at, I can literally take a couple hours a week and manage an operation. Because I went out and I recruited the best people I could find in the country. So put in the key positions, and operations. So to look over financial statements to do budget planning, you know, making sure we've got our run run rate we need for funding. All those other things are, it's just top of mind awareness. For me, it's something that I do, subconsciously, I don't need to go in and, you know, set up the mash and check the boilers and make sure the reverse osmosis with the water is right and check the grains. Make sure the grains are ground fresh. That's not my thing. I've got other people who love that. I mean, they love it. So I would jump in a position of someone who is willing to do it. Who loves to do it. And who's better at it than I am. I leave that to them. Beautiful. I like to taste I like to taste the recipes. You could be the taster. I can be the taste my pal

this is this is not a steal out in your back property in the woods or anything. No, not Tennessee style. Got it. Okay,

so do novice premium spirits is its spirits made for people who think of excellence. So everything about it is about excellence. It's a reserve, its premium water sources, premium grains, even the assets and the flavors have thought that go into him. So and here's the other great thing about the anonymous. The anonymous is actually a part of global Metropolis core. Global Metropolis Corp is basically is a it's a tech company. So a tech company owns a distillery. And the reason it's structured this way is because the technology company is working on new innovative means of delivering products virtually and connecting people to their products virtually

and can we to help promote Do not miss can. Is there any way that someone can learn about it? Or is that not out

Facebook, Twitter, Instagram, it's at Dinamo spirit's

talk to me about global Metropolis Corp, global

Metropolis core technology company. So, Blockchain in a tease, virtual reality, augmented reality. You've got, you know, all this tech that's pushing its way to the forefront, Metaverse, Omniverse. And I'm watching people that are selling a, a smiley face piece of art, you know, NF T for you know, $50,000. And it's because it's this unique, you know, Blockchain encrypted piece of art that no one else will have, unless they change one pixel, and then it's different. And then they can resell it. Right. Right. So that's the Wild West, and it's always going to happen. So a lot of this art changing hands on speculation. But at the same time, you do have some legitimate artists who are well known who who have actual art, who now have gone into the virtual or the NFT space. So it kind of goes both ways. But right now, it's still the wild wild west. So one other issue, and I'll tie all this together, you have the side effects of social media, you know, less eye contact, less human contact lists, you know, there's anxiety amongst people getting in the room with more than one or more people. We're moving into a society that's becoming more and more social and virtual. So you have to make a decision whether you want to participate with that or not. So Global Metropolis Corp. is creates deliverables for products for individuals who are embracing the metaverse, the omniverse NF T's. So we create commercial real estate, we create virtual commercial real estate, obviously, we create products, and different types of activities, engagements for individuals who want to be social with their product or with their brand. So denominates premium spirits is our first brand. So we're going to have actual events that individuals who are bourbon enthusiast collectors will be able to be in the same room to sample the products. After they receive it, they'll get a QR code, they can actually be invited into this room. And there'll be a host, there'll be a master bourbon maker who was there who can talk through the essence and the flavors. And so creating different types of experiences. One might be a lounge, one might be at a tiki hut. So creating different rooms and different environments, where people can meet collectively socially around the world, and appreciate and enjoy the brand or the product. So that is global Metropolis Corp. And we felt the Spirit space will be a great place to start with our first major brand.

The novice, thanks for tying that together. I pledge. So let me tell you about my craft spirit tasting experience. I'm a young salesman, late 80s. You probably weren't even alive. Now, you know, like this guy. This guy's using a microphone. Carl Carlisle Lincoln Mercury. I remember Carlyle Group spent 10 years there. And I deliver a license plate or touch up paint or floor mats to a customer on the way home. No cell phone, just hey, here's where I live. Great. That's on my way home. I'll bring it later. Okay. I get there early afternoon. Three, four o'clock. I can picture him I remember is I remember SNI Hungarian immigrant, that thick Hungarian accent. I'm in the kitchen with him and his wife. And he opens up the bifold doors to a pantry in his kitchen. And on the floor was the cheese. I don't know I imagine like what we used to get apple cider for my kids. I don't know how big of vodka with oranges in the bottom of this one and peppers in the bottom of this one. And you know, God knows. I think there was like five in a row. He says you want to try it now. I'm in my early 20s I had nowhere to be in particular days over on wage. And I'm like, you know, I'll try it. I you know, and I was not like a straight vodka in a shot glass drinker. That wasn't my thing. At that age, I mean, I guess it wouldn't matter what it was. But I mean to just sit and drink it. Alright. So his wife lines me up five. And I can't really tell you how long that went or what happened next. But I can tell you I woke up at 5am in his Florida porch on the couch the next day referrals after that it was great for the company. He did send me a lot of referrals after that.

Well, your that was one of those memorable moments. So you were his guide from that point forward. I'm sure

I was his guy from that. No doubt about it. And in speaking now let's just talk about alcohol you know. So that was but that was my I was imagine when you were talking about sampling and craft and flavors I was that I was right back at this guy's kitchen table. Sweetheart of a guy loved it. So another really cool and one thing folks that I love about the car business, especially as a young guy was meeting all these World War Two vets and just wonderful people to get to know one of my customers was a World War Two demolitions guy. And he was probably 75 years old at the time, call me 2324 25. Sergeant Rock, cigar litter not always sticking out of his mouth, flat top, square jaw looked like a cartoon character. And he invited me probably the same thing, probably the same thing. I was probably dropping something. I used to do a lot of that

because you asked me to drop off

and then meet neighbors Just you know, like, Hey, by the way, I sold the Colony Park station wagon next door that easy. Again, I'll have to explain to you Victor what a Mercury has learned. So he invites him and Nick and his wife, Teresa. I mean, this is again late 80s. He's in Bel Air, and invites me to dinner this time. This time invites me to dinner. I said, Sure. We'll walk to the Peppermill Okay. Would you like a drink before dinner? I'm 20 something. You know, I'm in a customer's house. How do you say no. So she brings out a TV tray tables on their own stands and sets one in front of me at the couch and sets one in front of him and sets at the canner water on mine and his and the canner of whiskey or something. And it was just the glass and pour the booze and drink it and pour the water and drink it matter if it was two glasses or one glass. And that was the beginning ends up at the restaurant. I recall that when the Piano Bar fella would take a break. I was going over to his microphone probably a little like this one. tell jokes in the restaurant. And I you know, here I am. 56 I can tell the story now. I passed out my head on the table at the restaurant. Swish the grip. Well, now it's that's why I've been sober 26 years, that'll be different. But stopping is much easier than trying to figure out how many. But he carried me home over his shoulder for blocks. 75 years old

is this gentleman here.

So again in the morning, now, his screen door. The bolt lock had a keyhole on both sides. So now it's in 4am. And I And I'm wondering, Am I about to be some kind of I Saw movie? Well, I was wondering like, is this what they do? And am I going to be able to leave? And am I going to like be made into clothes or something? Yeah. And now I'm thinking, let's feel around all the potted plants around this couch. And I find Mickey and I left. So I remember again, no cell phones. He and I used to get on my business card and on pens and all kinds of things. I always had my home number. And I remember him ringing me sometime the next morning as I was getting ready to go for go to work. How about a little hair from the dog that pitch? I'm like Adelina. Hi, Nick, how you doing? Because he drank more than me. And he carried me home. So what can I tell you?

They're amazing how people like in that era, you know, those veterans could smoke six packs of camels a day. You know, drink a pint of whiskey every day and lift 106 years old and the bacon

sorry to get off track when you're thinking about the drink of like, you know, the sampling. Sorry, that's where I went. I don't want to dilute or I don't know, I don't want to discount any of the luxury experience that Victor is, you know, don't think of me, we must evolve to possess power and success. Yes. Give us a little. Yeah.

So I like to give examples like type stories in that we can visualize it. So I give an example. And just a little backstory before I make this statement because it'll sound like I'm going to leave this so if I if I don't set this up properly. So you know, growing up, my family had a lawn service and a landscaping company. And I worked every single day after school, my dad would make sure the truck came back around on the route. So when I walked through the door, he picked me up and I worked until the sun went down and after and then I worked every Saturday and then Sundays off we go to church, right? So so literally I worked like a grown man from the time it was 10 years old until I until I left my house. And so when I say this comment, it's not meant to be you know, I grew up with a silver spoon and I'm some type of the principles of Monday or what cotton that prefer what comp anyway. So because I'm not, it's not where it came from. But with that said as you can as you continually socio economically evolve in the world. You're going to start separating yourself from individuals who aren't as focused as you are, who aren't as driven as you are, who have not had the experiences, you've had one of my podcasts, you know, the rule of five, and it talks about how I always want to beat number three. Number one, and number two are the two guys or women or individuals who I'm chasing, who have proven success, who are doing what I aspire to do. And so I always have two people that I'm looking towards, that I'm either drifting, or, or learning from in some way. And then I have two very aggressive individuals who are number four, and five, those individuals are chasing me, and they're going to keep me sharp on the other end. And eventually positions change, maybe I pass the number one and two, and I'm the new number one, and I'm going to find another one and two, to become individuals who I am aspiring to accomplish, what they have accomplished. But I've always want to keep myself in the middle of the pack. Now, going back again, to the you've got to grow into possessing a certain life, amount of power, and presence and wherewithal, if you grew up, and you were a royalty, and your family taught you a certain level of manners, and maybe there's a caste system, respect, here's how you treat people, here's leadership, here's how people respond to you, when they taught you all these things, because they were grooming you for something extraordinary, or grooming you to keep your bloodline. Royal. Okay, in a sense, you're a little bit different, you've been taught to handle power. From a young age, you've seen power, you've handled power. Now you take another individual, and they haven't been trained or taught or conditioned to respect and handle power where they can hurt you. It's like, it's like giving a guy a machine gun who has never shot a water gun before something bad's gonna happen.

It's like giving someone a gun versus someone learning karate that that went all the way to black, they get both kill but a totally different level of success. I'm sorry, discipline and respect and understand.

Absolutely. So. So power is interesting thing. It's almost like in the military, you know, the you might be when you hear someone say, you know, their rank isn't high enough to have that type of information. And it's for reason, you know, an individual that may know, they're leading men and women to combat and only half of them may come back, there's a certain level of responsibility, and respect and the way a code of ethics and code of honor. And every single decision that person makes, they're going to make it cautiously knowing what's at stake. You give someone that data who doesn't understand combat, who doesn't understand strategy, who doesn't understand a chain of command, or the big picture and the big vision, and then they panic and everyone gets killed, or a nation falls because they haven't been prepared to be able to handle process and demonstrate the right response at the right time. So power is a thing that can be absolute power corrupts as they say, You gotta evolve in order to use it properly. And someone who is immature, as soon as they're given power, they normally go backwards instead of forwards so they can go and wipe out the people who's who affected them in their past. And it becomes a weapon they've weaponized instead of creating and evolving and creating legacy and opportunities and fixing they go back to destroy becomes a weapon. Interesting. Yeah. And you see the business all the time. What kind of animal

do you relate to? And I've never asked this on any of my episodes, but you really got me what kind of animal do you relate? Lion Okay, and in Okay,

um, why? You know, when when I looked at a lion, especially the male lion, we're looking at the male lion. The male lion is actually not the most vicious animal, you know, so he's not the most feared, in a sense of of, you take two female lions, and they're they're wrecking machine. They hunt. They stop, they kill. They're, they're pretty amazing, right? But when the king of the beasts shows up, he's got a certain presence and Every move that he makes is for a reason everything that he does is so purposeful. And it can be a wrecking machine, but only when he needs to be. So I think it's a it's a situation where he could be Regal, beautiful, powerful. Just a lot of depth there.

So here's what I thought of Have you have you ever been to Africa?

I have a plan of going soon though. When Ethiopia

I recommend Africa I spent five days in a tent in Kenya there and it was

photo Safari.

And I wanted to stay I mean it was one of those life changing things like am I can I figure out a way to stay because I kind of got away from everything and got into what's important. And even the mass of Maori tribes living in their mud huts I mean, that wasn't so attractive to me but the conversations at the time that I went like Oh Jay and stuff was going on and no one knew anything about OJ or Bill Clinton or you know any of that and I'm like wow, just imagine being that far and let's help these people get water you know, I went off on one of those and didn't continue my life got normal when I got back but touched me move me inspired me still think about it's still talking about it and stayed in touch with a friend there for a long time through forever mail, you know, and I actually lost touch never got never got electronic could never connect electronically. When you were mentioning that you like being number three because you like having the couple to pursue I was thinking of the cheetah I mean, the cheetahs not king of the jungle. I mean, it's not a lion. It's not the most intimidating like an elephant, I think might be the the literal king. You know, I think that's that the elephant might be the only one with no enemies. I'm not sure.

Yeah, it's pretty tough to pick that elephant but yeah,

probably probably. But the cheetah is that is a definite predator, like a definite predator, mainly focusing on gazelles, and taking down gazelles. But when I saw from, like a defender 110 Or you know, whatever defender body we're out in the bush and you know, the guy would come into our tent, wake us up at 130 in the morning and bring tea and let's get going and by two are already going out because you got to be in the middle of whatever by the time the sun's rising, because this stuff all starts happening at sunrise. So I saw a few cheetahs live real time take down because else. But what was interesting is once the gazelle was taken down, and they would call their kittens or children, this baby cheetahs, then they'd come out of hiding wherever they are, and run over and eat. Or they drag the gazelle under something, same thing. But the the mother, I believe it did the hunting, the whole time they're eating is like this. And if you're listening on audio, that the animals looking around, you know, neck on swivel the whole whole time, because the cheetah is prey also. Absolutely. The cheetahs, not like any kind of top. I mean, they're dangerous, very dangerous, and fast, but 100% some other and it doesn't have to be an animal that's dominant. I mean, it could be a group of hyenas, for example. You know, it could be a gang, there could be a gang, right? So when you were talking about the rule of five, I was immediately picturing you as a cheetah you're a predator. You're in pursuit, you're a machine. You do your stuff. You're Excellent. You got your 10,000 hours a practice, like you know, the outliers book. Absolutely your area. And at the same time, there's somebody looking at you always, at

you know, business businesses the same way, no matter how successful you are. There's always a predator looking at you. And I looked back at Elon Musk when he had his Joe Rogan. Marijuana deal right? So he smoked some smokes to join on Joe Rogan. And next thing you know, Tesla stock drops 10% And people said, Oh my gosh, he is so crazy. That was not a crazy II display of, of madness that was a display of power. Because during the time, he was going through some issues with the board. And I think that was his way of saying, let me show you how powerful I am. And let me show you. You know, what happens to Tesla, without Elon Musk? And immediately, everything went back to normal life was fine. And I think he's kind of brilliant. Not because he smokes weed, but because

he is brilliant. There's no doubt he's Yeah, yeah.

There's a lot of different ways to show power. A lot of different ways.

Well, that's not going to be what I'm gonna accomplish on this show.

You're not gonna pick one out or course I decided

to call it, blow it in your yo blow it in your camera, Shaka is that it? So let me tell you who I am to you, Victor. So I have an old old customer that I made friends with. I still talked to I started selling them cars for his mother 35 years ago or something, I still talk to him. And he's a VC guy. He invests in a lot of things. He actually had all of the Wendy's in West Virginia or something like that. That was his background. And his, his family prior to that was a famous restaurant chain that you heard of, and he's still around, and I still talk to him. So I don't want to out him completely. But he he had an opportunity to be an original angel investor in Tesla, rode in the car with Elon on pch for the concept. He said, I think it rides too rough and walked. So luckily, his ego you know, he's not so fragile that he can tell the story of maybe one of the biggest ones that he screwed. I

think we've we've all had those, those opportunities, I remember at a group of guys about 10 years ago coming to me, and they needed $10,000 to buy some mining computers to mine Bitcoin. And I passed on it, and they were like, you know, we'll give you 50 Bitcoins. And so yeah, that doesn't sound like it's enough. They're only worth like, $1. So I want to, you know, like 10,000 level.

Right? All right. I also had the Bitcoin opportunity. Gosh, you know, I don't know even when it came out, but I want to think eight years ago, or, or something nine years ago, a buddy of mine who started Germany's first mobile phone, retail. When cellular phones or mobile phones were so iffy, still that AT and T pulled out of Germany saying this isn't going to be a market. Oh my gosh. And this guy stayed in it and sold his company to Vodafone and his partner became CEO of T Mobile and still is kind of interesting. But he's always the one that's on the edge. He's that friend that puts me on the edge of stuff going on. He's that friend. So he's the one that told me about Skype when I never heard of a Skype. He's the one that let me know that. You know, there's this email, you don't have to use the computer plugged in at home, like Jay Sterns at Tampa And you know, you got to be there to like, you can't be anywhere else. Or at least I didn't know, he goes, You can do this Gmail thing. And I started you an account. So I, by the way, Victor, I have Sterns at Gmail, that is my Gmail, but it's because this guy just opened me an account and gave it to me, but he was telling me all about blockchain and like crazy, crazy, crazy, eight or nine years ago, and I also did nothing.

You know, Blockchain is going to be huge in the future once once the mainstream populace sees the value of blockchain basically, is truth and data, right. So it's truth and data. And you have all this, you know, piracy that goes on right

now. And I think all contracting, I think it'll be normal soon.

You know, so, the problem is with Blockchain is right now, you expect your data to be true and secure. Alright, so now it's monetizing it. So once companies find a way that they can add that fraction of a penny, per transaction, to cover the cost of this encryption, and it becomes mainstream, we're gonna see a lot more onboarding and acceptance and the ability to monetize blockchain even more so than just for tokenomics or NF T's or coins and cetera. So

who's gonna here we are squeezing the hindsight brothers. All right, to you, Victor. Building a lasting legacy is the highest level We'll have success.

Absolutely. Absolutely. You know, we talked, we talked about the timeline a little bit earlier, when you're 20 years old and the things you think about, and you're 30 years old, but things you think about 40 years old, and then all of a sudden, you're in your 40s. And you start to realize what's important. And some people call it the midlife crisis. But it's like the question I remember, I was at a dinner in Sarasota and Bill Clinton was was there. And there was a moderator. And so he's, he's going to answer a few questions before dinner. And so the moderator asked Bill Clinton, you know, 50 years after you after you've passed? How do you want people to remember you? Or now the question was, what do you think people remember most about you? And, of course, the whole room last, because you know, everyone's probably thinking of something about the blue dress. I don't know why they laugh, but everyone's just kind of laughed, and they'll laugh a little bit. And he answered the question, and he said, Percy total joke, you know, he's a very charismatic guy. And, yeah, you know, they could think up until it 100, as long as they're thinking about me and 50 years, and everyone laughed, again, it goes now, but seriously, says, he starts talking about some of his initiatives. And he talks about his position as president and how some of the decisions that he made as president, you may not see the reasoning behind it until 25 years after he's in office. So, you know, he just he just talked that hopefully, his legacy was one strong enough that people remember him for the positive things get into shape America. And so impact makes you think, you know, when you get asked that question, the work that you do the money that you have, what's it worth? What do you want it to do? Or say, when you're gone, because clearly, you can't take it with you. And so it made me start looking at my nieces, my nephews, my children, now I got two granddaughters, to see what can I do in their lives, so I can affect a couple generations with what I've learned, and what I can teach them. And so some of the businesses that you see that I run, it's not because I got bored one night, because I got tired of 15 hour days, and I want an 18 hour day. A lot of that had to do with the fact that my you know, I have a daughter who's an artist, or, you know, I have a daughter who is a finance major. And so I've been involved in different business projects, to help build their legacy. So when I am gone, I can be a part of that process to make sure I'm leaving something behind that, you know, my family can continue to develop and grow and benefit from, and they can begin to build their legacies. So a lot of people miss that part. A lot of people just continue to push themselves at 100,000 miles per hour personally, until they drop until they can't take it anymore. And it's a lot easier to build success when you're building it with and for someone else, because you're not doing it by yourself. And so that's another way that I'm able to I guess you could say, build and grow some of the things that I do, because it's not just for me, and I'm not the only one doing it. There's individuals that it's bigger than me. So it's fun. It's not

energizes you clearly. Absolutely. You know, I take you as a guy who takes accountability. Who makes a decision on his direction. You know, let me give you a Joe Biden articulate for a black guy, but you know, you're articulate, right?

We're all Joe Biden.

Which pisses me you know,

whatever. Oh, the things right.

But you're articulate and I'm assuming I mean, other than if your parents beat you merciless about don't talk slang or don't talk street or you know, enunciate unless you you know, I I don't know. Did you take that on yourself?

You know? Yeah, we were just we, my dad was from North Carolina, North Carolina, North Carolina, Charlotte, North Carolina, actually Mooresville to be more exact. Okay, Morrisville Troutman Winston Salem, the whole Charlotte Metro, hardworking people, and that's what they do. They do work and family. So we didn't get influenced as much by the outside culture that went on for us that was entertainment. You know, The real deal was, you know, be successful, have a good family, and work hard. And everything else we saw again was, that was fairytale land that was all just entertainment or distractions. And so when I see people that, you know, if you live in a certain part of the country, you gotta have a dialect or you'll have a, you know, an accent. But then a lot of it that's, that's not a customary deal. It's his choice people. It's a choice. But, you know, I just chose to be Victor, uniquely, Victor.

Victor, and I don't mean that. You know, look, I don't want to take anything away, like you don't sound black, you know, it's, but so thing here is all the same. I had two HR people on the show, okay. And one was heavy, heavy on inclusion and diversity, and all of that. And I'm like, Look, I'm greedy in business. I've always wanted the person that I thought could perform it, I could care less like, I could care less. Now, I offended her a little she bristled up when I said, anytime when I was running dealerships that I could get if I could get a female if I could get a female. I really, really wanted a female. Because I felt that when they were good, they were more effective than the guys.

I own you know, listen to me.

Yeah. I just thought when they were good, they were if you got to go to when you got a great one, you know? But she went into Oh, yeah. Why? And I said, Well, you know, listen, they, they can't rely on talking. Bench racing with guys about cars as much and they have to overcome whatever opinion may have going in a stereotype of a female. Oh, so she's playing right? I'm playing right into it. You're telling me that a woman has to do twice as much to do is good as a guy as well. In that sense, yes. But they also have some other things going for them if they're somewhat attractive and not not attractive. And who knows who's attractive to who were like, you know, a man called someone honey, not acceptable a waitress calls you honey, it's except that, you know, they can use some things that a guy can't use, that may shorten the line. So she says, okay, and she gets heavily into the inclusion thing and heavy into the diversity thing. And I'm like, Look, I don't care who's who I says, I everyone has their thing. I'm always a little turned off by a neck tattoo. Maybe I'm less turned off now than I was 10 years ago. His tattoos become more prevalent, but you know, now I've been a vendor for 10 years, but so we're gonna have so much customer facing, but running stores, especially exotic right? Well, it was always luxury for me Cadillac, Landover BMW, blah, blah, but I would be a little averse to that I'd be a little versus someone that can't enunciate their words. Pick your ethnicity. Sure. And I feel like anyone that would I mean maybe I'm getting too basic anyone that would show up on time dress, like they give a crap act like they give a crap about the company and and the job and unsafe the words and be clean. is already like the person interviewing I'm excited. Absolutely. So the white privilege thing that I struggle with and I know that you know, one of your podcasts and I didn't get to listen, you came on when I started listening about police. I don't know where you're gonna go with. But look, I've never been driving. I've never been black to be driving while black. So I can't relate. I can't write fully say I can't write fully. You know, I can't rightfully say how can I I don't know about my how strong of an opinion but I also do have opinions about people who resist or act a certain way I don't care who you are that you know. And you know that to me that's not racial because it's the lesson I give my kids and of course Chris Rock did a great how to not get your ass kicked by police you don't have a white guy. It keep your mouth shut. But some of these were people got really really upset about like a guy resisting and taking the cops Taser and you know all of that and then they the cops beat the crap out of them now running dealerships. I used to ask my managers to have a little mercy on the salesperson or the service writer that would come in. What I I would call coming off of 100 mile an hour car chase. Because when a cop is coming off of 100 mile an hour car chase, his pupils are dilated, we got the dopamine and the adrenaline and all that stuff going on, and he gets out of the car, and he's happy to be alive and happy, the guy didn't kill anyone, or maybe did run over someone, and they get out of the car. And by the time they get to the guy, I understand they're supposed to have training, I understand. They're supposed to control themselves, but they still, the flaw that we have in any job is there's a human doing it. Right. And there's some stuff going on where they might beat the crap out of somebody, and I'm not justifying it, I'm just saying I can understand how it could happen. Sure. So when guys would come or gals would come to the desk with an offer, or off the service drive with a situation, I used to tell my managers that if the guy's coming to you, pupils dilated off of that was our internal language to understand what we're talking about coming off of 100 mile an hour car chase, you got to give them a little mercy about where they are. Correct? Yeah, about where they are right now. So I understand that there's been a lot of African Americans that have been very, very successful in America. absolutely understand, there's a lot that have not been successful in America. And I understand there's a lot of lower economic class whites that have not done well. And what I guess what I don't like, is excuses.

You didn't come from a silver spoon. Background, you've worked a man's hours in a man's job since you were 10 years old. Absolutely. Also, did you know my dad did find my parents had fine, I come from middle class, my dad did give me my car when I was 16. And we ate good. And I don't want to act like I came from nothing. But I did leave the house with nothing. So I left with the car. I did have a car. Alright, so now I had my buddy had the big stereo with the side by side cassette and the equalizer in the record player on top and the two big speakers and how did you get that I got a paper out. So I went and got a paper out. And that's how my life went, like, I want that. You can go do that. And, and all I said was if you want more of that you just go do more of that. And don't be afraid to knock on the door that neighbor to wash their windows or mow their lawn or shovel their snow or you know, you don't know about shoveling snow or you know, whatever. And that's how I saw it. And then when I look at immigrants, Victor, um, pick your immigrant credit class, the Cubans, the Jamaicans, the whatever ins, eight, you know, the Asians, a lot of them the the Mexican culture and tamp, I have a dealer that only caters to them. And they, it is like a pattern, they come and share a car, they share an apartment, they go off and start their own business. They emigrate, you know they stay have success, like success, success, and when I'm stereotyping, I'm stereotyping positively, you know, right? So when I look at all these people with no advantage, like no money and can't speak the language and have no social support system. And I'm not saying everybody makes it. Who could stand in your way Victor was they ask you that who could stand in your way? Well,

that's no one. That's no one. You know. Going back to that whole fear thing, again, there's so much fear that's been spread and so much. Just propaganda and anger that people are, can be easily distracted. And that is that is the destroyer, just the distraction and the thought of not being accepted. When I grew up in the in the 80s in the early 80s, I remember being in Carrollwood village on Orange Grove drive, and we used to take care of all these lawns and care with village and we had a boat dealer guy who will checkmate boats and then there was like dusty roads and we just you know, we had all these people had a route so I'm sitting in this like little lot that wasn't developed yet. We'd pull over and have lunch there sometime. And so you get my dad and you know, myself and two of my brothers, and we're sitting on the like the tailgate of the truck eating lunch and people would drive by and scream racial obscenities. At stocks. Yeah. And it just used to remember stocks to make me so angry. Right? And, and my dad will always say this he gets through he goes, How many times have you seen them pull over and get out of the car. And I said, Never. And he goes, and they won't. So never let that distract you from making money, being a professional and getting the job done. Because now someone puts their hands on your son, you got to handle your business, and you make sure they never do it again. But as long as someone is talking and trying to distract you, and talk your livelihood out of you, that's the level of control. And so I've never allowed that type of stuff to get to me. If I can get in your head, now I own you. If I can make you feel a certain way, and within that certain feeling, I've got control. Now I'm a winner. So with that said, I had someone who kind of taught me the insignificance of someone's words, and to not allow myself to be distracted. And why I bring this up is this, when someone comes here for the American dream, there are no distractions, they don't really care, if you laugh with their accent, they don't care if you laugh with their jeans, they don't care if you like their sneakers, they are here to send money back to their family, they are here to get educated, they're here to live the American dream. And I think it's almost the fault, not almost it is about the parents here. Because, you know, sometimes a parent can provide so much that and require so little from a kid that he can't focus on what's important. Now, their focus becomes what someone said on Facebook, what they don't have, you know, the noise from all the other kids who get in their head. So your kid who's got all the opportunity in the world can get taught out of their opportunities by someone else who has none. So those are the things that when you're domestic when you're a homegrown product of our country and our society, if you don't have someone with the intellectual, emotional intelligence, to explain to you, before it happens to you, what to look for, and how to value yourself as a human. It's so easy to get talked out of your inheritance, or any type of, of work, any type of of a legacy that's been built for you. And I'll hear people say things like, you know, George Bush, George Bush was an alcoholic, if it weren't for his parents, he wouldn't be president. And I look at it. So if you think he's an alcoholic, then an alcoholic can come become the president of states. But you could. Why is that? You know, so people make excuses for why certain people can be successful.

Everyone has the opportunity to be successful, rich, poor, black, white, Hispanic, Native born immigrant doesn't matter. If you can get the distractions out of your head and not let someone get into your mind and create the fear and the doubt, you can monetize any idea any service you have. And if you can scale it, you can become a millionaire or you can become a billionaire. You just got to be able to block out the noise. And then here's the thing is this. Don't get me wrong when I was a young guy, and if someone says something to me, and my dad wasn't around, and I didn't like it, and I thought it was some racist or bigoted or just a negative comment. I was a strong kid. I looked outside every day, I wrestled a box. And when I was a teenager, I might punish you a little bit. And then I grew up and I realized, I can't allow someone to get me to behave in a way that I can lose my freedom or my life, right? And they get to walk away. And it's exactly right. It's so there's a certain level of emotional intelligence, that if you can embrace the fact that you're here on this planet for a mission, and you have vision, and you want to build a legacy, then you focus on the success, the power of the money. And I've heard people say, Money can't buy you happiness. Okay, but I could take a homeless person off the street, give them a job, and help them get their family back on their feet. A guy who has nothing but opinions and anger can do nothing for this person. So money may not be able to buy Happiness, but it can buy an apartment, it can buy medical, if you can save a life, I think that's happiness, right? Even if there's no store that's called a happy store that I may not be able to go to and spend my money. But when you keep your focus, right, and in the right place, if I can trade my emotions, for power, and wherewithal and influence and money, I can change the world, but my feelings and my emotions, and I'll be invisible. I'll be a thing of the past. As soon as I make the bad decision, and I'm on the bad side of place.

Victor very interesting about money, I see money as oxygen. We don't think about oxygen right now, other than I mentioned it, because there's plenty of it real? Well, at this moment, as you walk around all day, you're not thinking about oxygen. But if you empty the room of it, that's pretty much all you're thinking about. And that's how I think of money. I don't really care about money and money can't buy happiness. But money does finance what you care about. I have a 22 year old son with mild cerebral palsy, mild autism, he didn't walk or speak till he's five now he's doing a lot of things. And I spent in his first 11 years over 500, grand outside of out of pocket medical. And I was always grateful that I could do whatever therapy, you know, try this that. Um, I don't have to get into what that particular one matters to me a lot. Like because, um, you know, there's some people that have a struggle with well, you know, money's the root, you know, like, I don't know, which thing worked with my son. I can't say which thing, you know, we threw the kitchen sink at him. And he's doing a lot now. And I you know, I don't know which thing did it. I mean, he never jumped up after any particular therapy. But I like to bring that up. Because I think for even the naysayers, it's hard for someone to have something bad to say about getting your kid going, right? Anyone with medical could be your parent could be in. So I don't need to get into other specific examples. But like you said, the homeless person I know people that hadn't have needed money for immigration and like you said, taking care of family, back home, education, creating like you and business, creating ecosystem so that there's more opportunities for somebody to get going. Absolutely, you know, food versus no food. Now we can get into quality of food versus you know, just food you know, to to fill the gap in your stomach. Money's important for that is long, you know it to me, it just finances what's important to you. That's, that's all. That's all. Now, there was a time in my life where, in my younger days, were having something to show off mattered. And I don't know if I just got older I don't know if the 7 million books in therapy did. But or meeting guys like you. But because I tried to steal some from everybody. So I appreciate. That's good. So, but later, I found that the things that used to matter to me for showing off, which if that's all they were, for, they don't matter to me at all. But now but like literally that's not like a false modesty thing or anything. But if it became time together with the family, let's say a perfect example was a boat, there was a time that I had a boat just to compete with my friends or show off with my friends in my early 20s. Later, it was time together with the family really precious, and I could care less if anyone saw it or knew about it. You know, like, other than entertaining, right? I mean, other than bringing fellowship, that's the term fellowship. Now is your dad still around?

Nope. My dad passed away at 75 and sort of my mother

God, I'd like to meet your dad. He was a great man. Great man. That little thing that you gave that he said you know, are they getting are they ever getting out of

a car take so much

strength so much maturity so much looking 40,000 foot view so sage so worried about your well being so you don't get yourself killed or unable to provide or you know, any of those things? You know, I've had opportunities in my life where it could have been easily justified to kill somebody. or message.

Gary, Gary did it for you.

So don't worry, but no, oh God, I wish I had.

But like,

if I could, you know, it's been a couple of times I think I could have killed or maimed someone where if I had a jury, I probably could have gotten lettin off. Caitlyn off up, they heard the story, like I think I don't know, you know. But the thing that stopped me is as much as my testosterone and my justification as a father and, you know, blah, blah, blah. Could put me in that situation of losing it a little. The thing that brought me back on one of them that I carried forward is if you're in jail, you never be able to provide for your kids again. Absolutely. You know, so I think about your dad, I love I love your dad, I was really hoping you'd say still around, because I would love to meet a guy like that. I remember. My dad used to tell me when I would sell cars. And I would say dad, you know, they're talking about Jews or whatever. And saying whatever. And he'd say, well, he went out his independent of mainly antique and classic, restored model A's for $1,295 that he felt guilty about because he was making $400 a copy. And he never made that much on a car. until seven years, in Detroit in Royal Oak, part of Detroit. My grandpa that worked for him after he retired when people would talk like that he say, Jeff, all my all my used to tell my dad to do, I'll tell you the same thing. Just make a mistake in your favor on the license plate fee every time. Now, he used to be able to keep it of course we would. Right? But that was the same lesson. You know, just don't get your dad sounds wonderful. So I'm sure that you're a phenomenal father. sure of it.

Thank you. I try. It's, it's it takes a lot of balance, you know. And when I had money, USL soccer team, my daughter Jordan, was my assistant general manager. And so it was great to watch her grow and, you know, manage coaches and in the front office and in contracts and ticketing. And so, again, a lot of these business ventures that I'm involved in, it's an opportunity for me to work with my kids spend quality time with them, and for them to get to see the human. And I remember years ago, I worked for a company before automotive. And I literally I worked like in the mailroom, I was copying and sorted mail. And it was a training company, the largest training company in the world. And I watched a lot of people get promotions, I never got a promotion. And I worked and I just kept working hard in this mailroom, and, and one summer, the president of the companies, sun comes in, works for the summer. And he they stick them in the mailroom with me. And this kid, you know, had some issues. And never was interested in working for the company. And so all of a sudden, he works with me, and he comes home and he's excited. He wants to come back to work. So would you say to my son, this guy, he loves the place and, and he never loved it before. And so what I learned at a young age is depends on the person who you have the experience with. So if I'm a dad, and I come home stressed out every day, and you get to see that I'm stressed out, then your opinion of the business, whether it's the car business, health care, wherever it is, you're gonna think, well, I don't know what I want to do. But I know I don't want to do that, because my dad's a wreck. And so I wouldn't be able to show my kids that being a professional being an entrepreneur, being a leader and responsible can be fun. And so, for me, I made investments and companies, instead of saying, you know, one day when I die, but I leave all this money to my kids. Instead, instead, I'm going to create opportunities, I get to work with my kids, I'm going to give them margin of error to have failures that I can finance their successes and failures so that they know what the road to success looks like, and that they're not afraid to try. And something else that I did I get this part of global Metropolis core. I created this, this global Metropolis investments this think tank and I bought a lot of Robo EP core two robots, and I purchased these robots. so that some organizations around the United States could provide robotics training programming, to at risk and socio economically disadvantaged kids. But the key was this. Yeah, because I've got all these STEM and STEAM teachers and professors who their programs are now getting this advanced EP, core to robot. And they're like, Okay, where's the curriculum? Where's the training? And they're excited about that. Here's, here's the rule. The rule is, there is no curriculum. Well, how are they supposed to learn if there's no curriculum, I mean, there's got to be a book and there's got to be training, and there's got to be, look, the requirement is this, they get the basic information about the robot, and then they're going to become a part of a collective, and they're going to share data with other kids their age. And if they break it, let me know, I'll buy another part for it. If they do some bad programming, back it up every day and reinstall the previous day code. But what I don't want is I don't want kids that have never had the opportunity to fail, or to try, I don't want to eliminate them. So what a lot of people don't realize is this. And I was guilty of it before you say things like, pull yourself up by your bootstraps.

Didn't you have a bootstrap? If he had one, he'd be scared to pull out it? Because it was his first Bootstrap. Right. And so I see the fear in people, even in kids, because they've never been a lot of the opportunity to try something and break it or fail. And it's okay to fail, get No, it's okay to fail forward. It's okay. Yep. And so, that was eye opening. For me, I didn't even know what I was doing at the time, how much of an impact it was going to make on some of these kids. And so you would see a kid in the room and they would sit you updates. And this keeps quiet. The next thing, you know, they're their hands are on something. Next thing, you know, they're coding something. Next thing, you know, they're on their way, and there's part of some code camp they've already moved on. Because they had an opportunity to touch something to be a part of something that they realize they could do it. And they had that spark to go out on their on their own and make it happen. Because if someone gives me a big ol you know, 600 Page coding book full of code in Python, it might intimidate me. But if I'm watching YouTube videos, I'm hanging out with my friends. We're laughing we're talking we're building a robot, we're making a do fun things. I'm gonna go every time I get a chance and find something else cool to make that robot do to the point where now I know every single code I know about Linux, and I know I know what I'm doing. Because it's fun. And I had an opportunity to not get in trouble if I didn't learn that guy's way you know, the victor Jung robotics method if I can if I can't learn the victor Jung robotics method then clearly I'm a failure and I just need to quit

imagine that counter Oh, sorry. They just go so counter to for example, typical school and the way they were raised


I don't know if I'm ready to program Python but you know let me know if there's anything else I can't sample

whiskey will start you with corn snake it's a it's a lot just

I'll just get a white chip the next day starting my next 26 years today Wow. Let's get if I Yeah, if I started to get Vic your man you are did you drag your feet coming on here?

You're busy man. I had to wait for all your you know, other guests that

you know what? They're they were just the openers for you. You're like the Mick Jagger.

Unknown Speaker  1:19:21  
This has been Jeff Sterns connected through cars.

Unknown Speaker  1:19:25  

Transcribed by

Victor YoungProfile Photo

Victor Young

Managing Partner, Founder, Entrepreneur

Victor Young is Managing Partner for Morgan Auto Group. MAG is
the 9th largest dealer group in America with revenues over $6 Billion
annually and growing. MAG is also the largest dealer group in The
State of Florida. He is also a Partner at Digital Caviar, creators and
producers of theatrical and streaming movies such as Lady of The
Manor, Bernie The Dolphin and Crazy Lake.
Most recently he founded Dunamis Premium Spirits distillery in the
Tampa Bay Area. Dunamis will distill and blend Bourbon, Rum, Gin,
and Vodka at its new facility. The Dunamis name was chosen because
it represents the highest level of excellence known to the world.
Young also founded a minor league soccer team in Sarasota, Florida.
Sarasota Metropolis FC competed in the United States Soccer League
(USL) and was a critical pathway to Major League Soccer. Victor
donated ten percent of the teams profits to cancer research while
helping young men learn about positive character, leadership and
family value.
Community involvement has been a critical component in Victor’s life. He was appointed by Governor
Rick Scott in 2011 to serve on the Board of Trustees for Pasco-Hernando State College until his term
ended. He served on the Board of Directors for The Sarasota Economic Development Corporation, the
Hancock Whitney Bank Advisory Board, Tampa Bay Academy of Hope, Southeastern Guide Dogs
Endowment Fund Trustee, Sarasota County Sheriff’s Advisory Board and Sarasota County Film
Commission. You can listen to his Daily Life Coach podcast on Apple iTunes, Spotify, iHeart Radio.
Young currently serves as the Vice-Chairman of The Moffitt Medical Group at Moffitt Cancer in
Tampa, Florida.
Victor was named CIO of The Year in 2017 by the Tampa Bay Business Journal for developing his
Dream Boss Application. Dream Boss provided users with an interactive project management tool with
motivational reminders and updates to keep them on pace with project completion timelines.
Victor is married to Tia L. Young, Founder of Tia Young Image and Etiquette and has three daughters
named Anitarece, Jordyn and Taylor. Young’s family is the fuel for his engine and as a helicopter pilot
he needs all the fuel he can get. Everyday he works to create a long lasting legacy that will live forever.